July 11

Reactivating Your New Patients: Unlock The Potential!

For chiropractors, reactivating patients is a crucial aspect of maintaining a thriving practice. New patients are particularly likely to drift away once their current issues have been relieved. It can happen for all sorts of reasons – financial concerns, changes in work, changes in priorities now that pain has been managed – these are just a few of the possibilities. 

Reactivating patients helps you to build a loyal patient base, and it enhances the growth and success of your practice. It’s not hard to bring patients back, but how you choose to reach out to them can have an impact on your success. Here are some key strategies to keep in mind:

  • Personalize Your Outreach: Tailor your communication to each patient’s specific needs. Emails, phone calls, and personal letters can all help you reconnect with patients, Always show genuine care and empathy, emphasizing the benefits of continuing chiropractic care.
  • Use Educational Content: Provide valuable and informative content through newsletters, blog posts, or social media platforms. Share articles, videos, or testimonials highlighting the benefits of chiropractic care, new techniques, or success stories. This demonstrates your expertise, reminding patients of the positive impact chiropractic care can have on their health.
  • Provide Special Offers and Incentives: Offer exclusive discounts, loyalty programs, or package deals to draw patients back to your practice. Incentives can make returning to chiropractic care more appealing or financially manageable.
  • Use Appointment Reminders: Implement a robust appointment reminder system to reduce no-show rates. Communication channels such as text messages, emails, or phone calls all work to remind patients of upcoming appointments. These can improve patient attendance and reduce the likelihood of patients forgetting or rescheduling visits.
  • Ask For Feedback: You can use surveys to understand why patients have not returned. Gather information about their experience with your practice as well as any concerns or barriers preventing their return. When you address and resolve issues, it can go a long way toward enhancing patient satisfaction and engagement!
  • Communicate Frequently: Maintain regular contact with patients through personalized follow-ups and periodic check-ins. A simple phone call to inquire about their well-being or offer additional support can go a long way toward nurturing patient relationships or reactivating those who’ve lapsed.

A proactive effort to reconnect, educate, and engage can effectively rekindle patient interest, foster lasting relationships, and ensure a thriving practice built on patient satisfaction and trust. Take the time to bring your lapsed patients back to your practice!

DC Trainings can help you find the best ways to reactivate new patients. We have strategies you need for addressing patient issues and countering bhttps://pro.dctrainings.com/webinars/arriers to care. Watch our FREE webinar about reactivating new patients, here!

Want access to more terrific content, guidance, scripts, personal consulting, and more? A  membership in DC Trainings is just what you need! To build a practice you LOVE the easy way, just join us. You’ll find all the seminars, videos, documents, and one-on-one help you need to succeed. We even supply an easy-to-use goals tracking system to help you see how well it’s working. 

Questions? Contact us here, or register for Dr. Sawyer’s next free webinar!


chiropractic, marketing, patient education, patient reactivation, report of findings

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